Boudoir photography has shifted in recent years, moving away from narrow beauty ideals and toward personal empowerment. According to a 2024 survey by the Professional Photographers of America (PPA), 41% of boudoir sessions nationwide were booked by women over 35. Among independent studios, that number climbs even higher.
🔍 Google Trends also shows a 38% increase in search volume for “boudoir photography over 50” between 2021 and 2024.
This suggests a clear shift: women are choosing to celebrate themselves at every stage of life.
👩🦳 Studio Newport Data: Who Books Boudoir with Us?
Here’s a breakdown of age ranges from our 2024 client bookings at Studio Newport:
| Age Range | Percentage of Clients |
|---|---|
| Under 30 | 12% |
| 30–39 | 28% |
| 40–49 | 31% |
| 50–59 | 22% |
| 60+ | 7% |
That last number may seem small—but it’s growing fast. In fact, we recently featured a stunning client in her mid-60s who agreed to share her story.
Read it here:
👉 Boudoir After 60? Absolutely.
💬 Why Women Over 40 Are Leading the Boudoir Trend
In our in-depth post “Boudoir Photography for Women Over 40”, we explore this shift in detail—and it’s personal.
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“I finally feel comfortable in my skin.”
Many women over 40 say they’re more confident now than they were in their 20s. They want photos that reflect their strength and beauty—not filtered perfection. -
“I’ve spent years taking care of others. This is for me.”
Boudoir becomes a form of self-celebration after decades of caregiving or career-building. -
“I never thought I could do something like this.”
The experience often becomes a bucket-list item. And once it’s done, most say: “I wish I had done this sooner.”
🛑 The Age Myths Holding Women Back
If you’ve been putting off a boudoir session because of your age, you’re not alone. Common fears include:
“I’m not photogenic.”
“I need to lose weight first.”
“Isn’t boudoir for younger women?”
We hear these every day—and we can confidently say, they’re all myths. In fact, some of our most powerful, striking portraits come from women in their 50s and beyond.