How important is your color choice in headshots? Research shows colors can make or break your chance at getting the client, job or online dating prospect.
It takes people 1/10 of a second to form an opinion of you based on your online image. That impression is powerful and lasting. So, what is the best color for a headshot?
WHAT IS THE MOST POPULAR COLOR FOR BUSINESS BRANDS ?
Most companies pick blue as the best color for a brand. Therefore, if you are looking for the best headshot color, it would be blue.
Blue, a safe pick for many corporations, is often associated with trust, reliability, and professionalism.
Blue is used in over 75 percent of credit card logos, and 20 percent of fast food logos. However, red is found in the majority of retail brands (over 60 percent), but none of the individual apparel brands, according to a recent study.
Understanding the psychology behind colors and their impact on viewer perceptions allows individuals to make informed decisions when selecting wardrobe for headshots and everyday wear.
By strategically choosing colors that align with the desired impression for business headshots or online dating profiles, you can enhance your chances of making a positive impression.
WHAT HEADSHOT COLOR IS THE SAFEST?
Gray or neutrals are another popular choice for business headshots.
Gray is a clean, distraction-free backdrop that emphasizes the subject, ensuring the focus remains on the individual’s features and expressions. Additionally, gray backgrounds complement a wide range of skin tones and wardrobe choices, reducing concerns about color clashes. They also maintain a timeless quality, ensuring headshots remain relevant despite changing trends.
What colors should I use in my headshot?
What colors you use in a headshot depends on the intended use and audience. Is your headshot for business or online dating? The perfect color for a financial planner is different from a wedding planner.
BLUE
For business headshots, if we were to pick the best color for any headshot, the choice would be a shade of blue.
As referenced above, blue is a popular color for credit card companies. It’s safe and dependable. It’s popular in finance, healthcare and insurance companies. Light blue was overdone in portrait studios during the 1980s, so we tend to stay away from this color as a background.
NEUTRAL COLORS
Neutral colors, such as gray, beige, and white, are often associated with feelings of calmness, simplicity, and sophistication, creating a sense of balance and timelessness.
RED
Red is strong and will catch the eye. According to color theory, red may increase your heart rate and breath rate. Red can also be associated with American politics, and should be avoided if you are a government employee.
ORANGE
Orange is a popular color for headshots in the tech industry. It’s cheerful, youthful and creative.
GREEN
Green is calming and fresh, it represents growth and health. Are you in the medical profession? Is your brand related to food? These are perfect industries to consider green.
BLACK
We are fans of black on black at Studio Newport. However, it’s a stylized look that works best to convey a serious, artistic and intelligent message. It’s perfect for authors, makeup artists, speaking engagements or artists.
PINK
Pink is not used in many large corporations. This is a good opportunity to stand out in a crowd! The color pink is a calming color associated with love, kindness, and femininity.
MORE ABOUT HEADSHOTS
The Science Behind Headshots
Headshot photography is more than just a picture—it’s psychology and art combined. A skilled headshot photographer uses lighting, angles, and expressions to convey confidence and approachability. These elements influence how others perceive you, making a professional headshot a crucial tool for personal branding and career success.
20 Social Media Platforms to Post Your Headshot
Where you spend your professional time online depends on your industry. Here are 20 social media platforms and professional sites where a well-chosen headshot can help you connect with clients and other businesses.
From Casual to Corporate: What to Wear for a Headshot Session
The right outfit for headshots is essential. Opt for solid colors and simple styles that enhance, not distract. A professional photographer will use their expertise in headshot photography to ensure your look aligns with your goals, helping your personality shine through in your photos.