How important is your color choice in headshots? Research shows colors can make or break your chance at getting the client, job or online dating prospect.
It takes people 1/10 of a second to form an opinion of you based on your online image. That impression is powerful and lasting.
What is the best color for a headshot? If we had to pick one, it would be blue. Blue, a safe pick for many corporations, is often associated with trust, reliability, and professionalism.
Blue is used in over 75 percent of credit card logos, and 20 percent of fast food logos. However, red is found in the majority of retail brands (over 60 percent), but none of the individual apparel brands, according to a recent study.
Gray is another color commonly associated with sophistication, maturity, and wisdom. It exudes a sense of professionalism and can be an excellent choice for business headshots, especially in more formal industries like finance or law.
On the other hand, online dating profile pictures, may benefit from colors that evoke positive emotions and grab attention.
Research suggests that the color pink evokes feelings of femininity, tenderness, and playfulness, creating a sense of warmth and nurturing.
Alternatively, shades of purple can convey a sense of creativity, uniqueness, and mystery, helping individuals stand out in a crowded online dating landscape.
Understanding the psychology behind colors and their impact on viewer perceptions allows individuals to make informed decisions when selecting wardrobe for headshots and everyday wear.
By strategically choosing colors that align with the desired impression for business headshots or online dating profiles, you can enhance your chances of making a positive impression.
What colors should I use in my headshot?
BLUE
If we were to pick the best color for any headshot, the choice would be a shade of blue.
As referenced above, blue is a popular color for credit card companies. It’s safe and dependable. It’s popular in finance, healthcare and insurance companies. Light blue was overdone in portrait studios during the 1980s, so we tend to stay away from this color as a background.
NEUTRAL COLORS
Neutral colors, such as gray, beige, and white, are often associated with feelings of calmness, simplicity, and sophistication, creating a sense of balance and timelessness.
RED
Red is strong and will catch the eye. According to color theory, red may increase your heart rate and breath rate. Red can also be associated with American politics, and should be avoided if you are a government employee.
ORANGE
Orange is a popular color for headshots in the tech industry. It’s cheerful, youthful and creative.
GREEN
Green is calming and fresh, it represents growth and health. Are you in the medical profession? Is your brand related to food? These are perfect industries to consider green.
BLACK
We are fans of black on black at Studio Newport. However, it’s a stylized look that works best to convey a serious, artistic and intelligent message. It’s perfect for authors, makeup artists, speaking engagements or artists.
PINK
Pink is not used in many large corporations. This is a good opportunity to stand out in a crowd! The color pink is a calming color associated with love, kindness, and femininity.
